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Privacy Policy Notice

The policy: This privacy policy notice is for this website; www.warwickshirehorsetransport.co.uk and served by Warwickshire Horse Transport Ltd and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing/using this website.

Policy key definitions:

  • “I”, “our”, “us”, or “we” refer to the business, Warwickshire Horse Transport Ltd

  • “you”, “the user” refer to the person(s) using this website.

  • GDPR means General Data Protection Act.

  • PECR means Privacy & Electronic Communications Regulation.

  • ICO means Information Commissioner’s Office.

  • Cookies mean small files stored on a user's computer or device.


Processing of your personal data

Under the GDPR (General Data Protection Regulation) we control and/or process the following personal information about you electronically

Self Drive Hire Application Form

  • Name

  • Contact Number

  • Email Address

  • DOB

  • Address

  • Nationality

  • Occupation

  • NI Number

  • Driving History & Licence Information

  • Motoring Convictions in the last 5 years

  • Medical Conditions

  • Uploaded Document Identification Evidence as an Image or Scan

  • Your Signature

Contact Form

  • Name

  • Email Address

Your individual rights

Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;

  • the right of access;

  • the right to rectification;

  • the right to erasure;

  • the right to restrict processing;

  • the right to data portability;

  • the right to object; and

  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO www.ico.org.uk if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.


Data security and protection

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access, and manage that information. Our methods meet the GDPR compliance requirement.


Transparent Privacy Explanations

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.


Sponsored links, affiliate tracking & commissions

Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self-served through our own means. We only use trusted advertising partners whom each have high standards of user privacy and security. However, we do not control the actual adverts seen/displayed by our advertising partners.

Clickable sponsored or affiliate links may be displayed as a website URL like this; www.theplacetobe.co.uk or as a titled text link like this: Bed & Breakfast in Norfolk.

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website above. Your actions are usually recorded as a referral from our website by this cookie. In most cases, we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.

If you have any concerns about this we suggest you do not click on any adverts, sponsored, or affiliate links found throughout the website.


Email marketing messages & subscription

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal data” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third-party service provider of software/applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations, will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, you can also unsubscribe from all MailChimp lists, by following this link, otherwise, contact the EMS provider.

We currently do not use an EMS on this website


Who is Warwickshire Horse Transport Ltd?

Warwickshire Horse Transport Ltd is fully licensed, Defra approved and fully insured for both UK horse transport and horsebox hire. Specially designed box for your horse or pony and the handlers are calm and professional at all times. Based in Brinklow, Warwickshire.


If I have questions about my data, what do you do?

Just email your concerns to michellehale17@icloud.com


Who has access to my Hire Application Form/Contact Form (data) once I submit and what if I want to request for it to be deleted?

All unconfirmed/unpaid bookings submitted will be automatically deleted after 4 weeks ( 30 days ) or after the booking date you supplied, we have quoted for has expired, whichever the nearest date. Any data, (namely the booking ), a user wishes to be deleted within 4 weeks, the user must email their request to michellehale17@icloud.com and we will delete as requested within 24 hours and confirm.


Are any other third parties or their agent's allowed access to Warwickshire Horse Transport Ltd websites or data?

Access to the website is permitted only to Small Biz Agency, web designers and marketing team, and the owners, David, and Michelle Hale. No third party or their agents will be allowed access under any circumstances.


What data do you collect and what happens to my data once submitted?

The only data collected will be on the form submitted by the user known as the “Self Drive Hire Application Form” which will be temporarily stored for 12 Months if a firm booking has been made or 4 weeks if not, the information submitted by the Hirer is required for Warwickshire Horse Transport Ltd to provide accurate hire booking confirmation and for Warwickshire Horse Transport Ltd to be able to offer the hire booking as requested.

Should the user confirm and book, the booking form will convert into a confirmed booking, we will retain this data for 24 months from the date of the completed booking to be used as a reference for costing purposes should the user wish to use our services again. Should the user wish for their data to be deleted after Warwickshire Horse Transport Ltd has completed the booking, the user will need to email their request using the same format as previously mentioned for deleting quotes.


Do we contact you in any way or send junk emails from Warwickshire Horse Transport Ltd after completing the booking?

The only emails you will receive will be after the Self Drive Hire form has been submitted and by Warwickshire Horse Transport Ltd to confirm booking, which will be for updating purposes for the user's benefit or request. We will occasionally send one off email requesting a review of the service we have provided once we have completed the hire booking you requested. Once Mustang Equine Transport Services has completed the hire booking, we will not contact you directly or indirectly for any other reason not related to the hire booking.



If you feel that the data ( quote/booking form ) has been used inappropriately, please email Michelle Hale at michellehale17@icloud.com explaining the reasons for your complaint along with any evidence that will help support and clarify your concerns and the owner will review the complaint. Once this has been investigated, she will respond to you with his findings with 30 days of receiving your complaint and take the appropriate action. If you feel after receiving your final response from Warwickshire Horse Transport Ltd you are not satisfied, then you can contact the Information Commissioner’s Office ( ICO ) at www.ico.org.uk.


Resources & further information